“Nobody wants to hear your story, they want to be invited into a story,” Donald Miller told me, in a recent interview about his new book, Building A StoryBrand 2.0. That’s it. That’s how financial planning—or perhaps more accurately, financial planners—have got the story all wrong. And regardless of the…
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Yiistocking / Shutterstock.comA car is likely one of the most expensive…
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Entrepreneur The following excerpt is from Mark Siebert’s book The Franchisee…
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Last year, Southwest Airlines pilots approved a new contract under which pilots earned a substantial…
